top of page


Nick Williams, 4th Avenue Graphics


Design a branding identity for a denim brand, including merchandise.


Concept and processes

I came up with the Sawdust denim brand to be a heavyweight, hardwearing clothing range, ideal for use by artists, craftspeople, artisans and DIYers. This is clothing that works as hard as those who wear it. The major features of my Sawdust designs are a saw-blade cut-through logo and stylised photographs that I took of interesting sawn logs.

To create these designs, I used:

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe Illustrator



  • Logo

  • POS Pocket flash

  • Range of fashion T-shirts, concepts

  • Baseball cap, concepts

  • Jean details (stitching, leather patch, rivets, button), concepts

bottom of page