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Client

Dorothy House Hospice Care

 

Brief

Design, typeset and subedit the printed newsletter to be sent to over 9,000 supporters, three times a year.

 

Concept and processes

The newsletter was designed to be a simple but engaging read, to appeal to and provide information to a broad range of supporters and stakeholders.

I designed the newsletter for many years. In 2019, as part of a brand refresh, I created a new format that was stripped back and simple but also elegant and sympathetic, with a healthy amount of white space. This allowed the reader to fully engage with the articles. As well as designing the newsletter, I also wrote articles myself, and proofread it.

As well as the printed newsletter I designed a digtal version using Readymag. This allowed for the inclusion of audio and film content and longer articles.

To create the newsletters I used:

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe Illustrator

  • Readymag

  • Mailchimp

 

Media

  • 16-page A4 saddle-stitched magazine, folded to A5 for mailing

  • A5 address sheet/donation form

  • Readymag digital magazine

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